Client Case Study: Brand Build, Visual Identity, and Brand Blueprint with Therapeutic Massage Kneads

Back in the spring we were fortunate to begin a Brand Build and Visual Identity refresh with a wonderful client in Calgary, AB. Lindsay, the founder and owner of Therapeutic Massage Kneads came to us looking to create something fresh for her successful 13-year-old brand.

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Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

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Communicating Your Brand

We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.

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Brand MVP | 11 Alberta-based brands that are killing it right now

What makes a brand truly great? The truth is, a great brand isn’t defined by its profits or popularity. It’s defined by its values, what it communicates to the public, how it makes a customer feel, the community it creates, and so much more.

If you live in Alberta, this one’s for you. We all know there are a myriad of amazing local brands in our great province, but here are 11 that really stood out to us:

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GUEST POST: Promise and Purpose — How Brands Can and Should Deliver Community Investment

This week we’re excited to bring you a guest blog post by Rebecca Smillie, a Community Investment Strategist from Edmonton, Alberta. We’ve been fortunate to work with Rebecca in a number of capacities over the past few years, and each time we’ve been impressed by her knowledge, professionalism, and drive to help companies excel at investing in their communities.

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Brand Purpose | The Emotional Thread Connecting Your Brand to Your Consumers  

It’s no secret that people are becoming more selective about the products and services they invest in. Instead of being motivated exclusively by price or product, consumers are choosing to invest in their social, environmental, and ethical values and are spending their money where their hearts are.

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Brand Defined: Why Brand Should Be Important To Every Business

When most people think of a company’s “brand” their minds immediately shift to the visual identity of a company — logos, colours, fonts — all the visual elements one might associate with a company. Branding is actually so much more than a well-crafted logo, color scheme, or typeface.

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Culture and Brand — Takeaways from The Gathering 2018

Where brands and culture meet depends on who's presenting the topic, but unquestioningly I think we can all agree that consumers are demanding more from brands; consumers expect brands to take a stand. In 2017, the common theme at The Gathering, and among brand strategists in general, focused on brands with purpose, and yet the idea of brands and culture seems to take last year’s idea of a purpose-driven brand even deeper.

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6 Must-Attend Brand Conferences Happening in 2018

As a branding professional, it’s essential to stay up-to-date with industry trends. A great way to do this is to attend conferences and summits that enhance your skills, help build your network, and provide quality learning opportunities. With so many branding and marketing conferences out there, it can be overwhelming to choose which ones to spend your money on.

To help you out, we’ve curated  a list of 7 can’t-miss brand and marketing conferences happening in North America 2018.

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Welcome to Henryk Branding Co.

Welcome to Henryk Branding Co.

Today we're excited to officially launch our website, social media channels, and, most importantly, our brand.

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