Posts in Brand
8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

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10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

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Brand Strategy: A Blueprint For Your Brand

Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.

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Client Case Study: Brand Build, Visual Identity, and Brand Blueprint with Therapeutic Massage Kneads

Back in the spring we were fortunate to begin a Brand Build and Visual Identity refresh with a wonderful client in Calgary, AB. Lindsay, the founder and owner of Therapeutic Massage Kneads came to us looking to create something fresh for her successful 13-year-old brand.

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Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

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Communicating Your Brand

We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.

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Brand MVP | 11 Alberta-based brands that are killing it right now

What makes a brand truly great? The truth is, a great brand isn’t defined by its profits or popularity. It’s defined by its values, what it communicates to the public, how it makes a customer feel, the community it creates, and so much more.

If you live in Alberta, this one’s for you. We all know there are a myriad of amazing local brands in our great province, but here are 11 that really stood out to us:

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GUEST POST: Promise and Purpose — How Brands Can and Should Deliver Community Investment

This week we’re excited to bring you a guest blog post by Rebecca Smillie, a Community Investment Strategist from Edmonton, Alberta. We’ve been fortunate to work with Rebecca in a number of capacities over the past few years, and each time we’ve been impressed by her knowledge, professionalism, and drive to help companies excel at investing in their communities.

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Brand Purpose | The Emotional Thread Connecting Your Brand to Your Consumers  

It’s no secret that people are becoming more selective about the products and services they invest in. Instead of being motivated exclusively by price or product, consumers are choosing to invest in their social, environmental, and ethical values and are spending their money where their hearts are.

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Brand Defined: Why Brand Should Be Important To Every Business

When most people think of a company’s “brand” their minds immediately shift to the visual identity of a company — logos, colours, fonts — all the visual elements one might associate with a company. Branding is actually so much more than a well-crafted logo, color scheme, or typeface.

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