Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.
This week we’re excited to bring you a guest blog post by Rebecca Smillie, a Community Investment Strategist from Edmonton, Alberta. We’ve been fortunate to work with Rebecca in a number of capacities over the past few years, and each time we’ve been impressed by her knowledge, professionalism, and drive to help companies excel at investing in their communities.