A Brand Audit is a perfect place to start if you’re unsure about the status of your brand. Through our auditing process, we look at the key internal and external communication and marketing pieces your brand is currently using and assess them for clarity, consistency, and cohesion.
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The Brand Audit helps identify areas of your brand that need improvement, including ways your brand can communicate more clearly, reach your target audience more effectively, and be more strategic about the channels your brand uses.
Time Frame: 3 Weeks - 1 Month
Key deliverables:
Comprehensive Audit of Your Brand
Brand Audit Report with Recommendations
Our Brand Audit takes your company’s leadership team to undergo a thorough discovery consultation that focuses on uncovering the key pieces that make up your brand — who you are, your vision, character, personality, voice, and much more.
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Our Brand Discovery is a detailed method for determining what makes your brand truly unique, will differentiate you from your competition, and connect the vision for your company to your brand. The discovery process will help gain clarity around who you want your brand to be and why, and provide direction for where you want your brand to go.
Time Frame: 3 Weeks - 1 Month
Key deliverables:
Four 1.5 hour Deep-Dive Discovery Sessions
Brand Discovery Summary Report
The core of our service offering centers around creating a unique, authentic, and sustainable brand for your business. The Brand Build naturally follows from the Brand Audit and Discovery and includes the tangible build-out of your brand based on the information gathered.
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The Brand Build provides all of the key communication pieces that make up who your brand is, the vision and mission for your company, your brand’s persona, essence, archetype, positioning, and much more.
Our ultimate goal with the Brand Build and subsequent branding stages is to see the vision for your company brought to life.
Time Frame: 2 - 3 Months
Key deliverables:
Brand Concept (10-12 page draft showcasing the new direction of your brand)
Comprehensive 60-90 page bound Brand Guidelines (print and digital copy)
Your brand’s visual identity is one of the most important parts of communicating your brand and generating increased brand recognition. A strong visual identity is the culmination of the feelings, personality, and characteristics that you want your brand to evoke in your audience when they see your brand through visual elements.
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The Visual Identity is developed alongside the Brand Build stage to ensure consistency while maintaining strong ties to the client’s desired vision for their company and brand.
Time Frame: 2 - 3 Months
Key deliverables:
Primary and Secondary Logos
Patterns
Typeface
Colour Palette
Icons or Marks
Letterhead or Other Stationery
Business Cards
Personal Brand building is becoming increasingly important in our online and connected world. Getting strategic about presenting your authentic personal brand is a great way to ensure you are consistently communicating your unique value proposition to the world.
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Our Personal Branding service follows a similar process to our Brand Discovery + Build (LITE), but with an emphasis on who you are as a person, your authentic character, and points of differentiation.
Our Personal Branding service includes discovery consultation sessions followed by a document outlining the key themes, messages, and components of your personal brand. Our Personal Branding service will help you get more clear about who you are, what you want to share, and how to present yourself clearly to your audience. This service is beneficial to anyone in a leadership or public role and/or someone who has a strong online presence.
Time Frame: 2-3 months
Key deliverables:
Three 1.5 hour Brand Discovery sessions
Personal Brand and Key Message document
Once your core brand is built, it’s time to execute on it. Through our consultative approach, we work with you to build a strategic plan for disseminating your new brand to your audience.
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Your brand’s strategy will be the blueprint for you and your employees to follow in order to successfully communicate and market your brand. The Brand Strategy provides tools and ideas to help bring your brand to life. The goal of the Brand Strategy is to take your brand from idea to execution, creating unmatched experiences for your audience, and building the engagement and impact of a purpose-driven and strategic-thinking brand.
Time Frame: 1 Month
Key deliverables:
Brand Strategy Plan
Brand Experience Delivery Model
In addition to our core service areas, Henryk Branding Co. is pleased to also provide general Brand Management services that cover the day-to-day management and execution of your brand. Brand Management includes things like: strategic marketing and communications, social media management, crisis communications support, creative direction, and much more.
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In addition to our core service areas, Henryk Branding Co. is pleased to also provide Brand Management and consulting support in the following areas:
Communications and Marketing Planning
Social Channel Management
Creative direction
Document Design and Template Creation
Writing and Editing
Crisis communications and public relations consulting
For more detail and information on any of the services we offer or to discuss your specific business needs, send us an email and let’s set up a time to chat.
Time frame: varies
Key Deliverables also vary
Your employees are often the first and last touchpoint between your target audience and your brand. Ensuring that the delivery of your brand is seamless and consistent is critical to the success of your business.
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Based on the information uncovered during the Brand Discovery phase and the Brand Build, our Employer Branding services include comprehensive guides that are important learning and reference tools for your employees and your on-boarding processes. Effective employer branding helps take your brand from idea to action, building a sustainable, authentic culture within your business.
Time Frame: 2 - 4 Months
Key deliverables:
On-boarding Manual
Employee Manual
Corporate Culture Consultation
Whether your business needs help implementing new internal brand strategies or you would like to have a thoughtful and educational seminar on brand with your staff, Henryk Branding Co. offers a variety of custom workshops that can be delivered on-site or virtually for your company.
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We provide a variety of custom Branding Workshops that can be delivered on-site or virtually for your company.
We offer customized workshops in the following topic areas:
Brand Experience
Brand Strategy
Culture Building
Employer Branding
Time Frame: 1-2 hours or half-day sessions
Key deliverables:
Pre-workshop Consultation
Hands-on, Interactive Workshop
Thoughtful Discussion Facilitation
