Seeing as this is the first post on the blog, let’s start with introductions…

My name is Carina Ludgate and I am the Founder and Principal of this brand building company. I have spent a good part of the last five years learning everything I can about branding and communications. Not only is this my chosen profession, it’s also a personal passion. Brand is a varied topic that is endlessly fascinating, and one of the most exciting parts of creating Henryk Branding Co. has been the opportunity to delve deeper into the world of brand.

First and foremost, Henryk Branding Co. is a branding company. For us, branding is about far more than a logo, fonts, and colours. Branding is about building the foundational pieces that make up who you are, what you’re about, and where you’re trying to go -- it’s the essence of your company, your mission, your vision, you character, and much, much more.

We work with small to medium-sized businesses to help them create their brand and all of the key pieces that accompany it, like a brand’s voice, character, vision, visual identity, photography, content development, and more. From there, we strategize and create a blueprint for the best ways to communicate their brand and reach their target audience. We help clients protect and uphold their brand.

“As I’ve explored what I want this company to be about and what I want the Henryk brand to represent, I have continually returned to the idea of inquisitiveness and the drive to constantly learn — I feel this both professionally and personally.”

When we build brands, we explore much more than what a client does -- a brand is not built on the operations side. Rather a brand is built through perceptions, feelings, reflection, vision, and values -- it’s composed from the tangible and intangible.

As I’ve explored what I want this company to be about and what I want the Henryk brand to represent, I have continually returned to the idea of inquisitiveness and the drive to constantly learn -- I feel this both professionally and personally. While Henryk Branding Co. is first a boutique branding and communications firm, it’s also a hub for education and learning for both those who work here and those clients we work with. We want to continually encourage curiosity, thoughtfulness, and lifelong learning in our approach to our work and for each one of our clients.

This same approach is largely the basis for this blog -- you can count on this page to house valuable and educational content related to the world of branding and communications. I hope you’ll find it engaging, useful, curious, and thoughtful. I welcome your feedback and ideas if there are topics you’d like to see covered or explored further, and I invite you to share your thoughts by posting a comment or sending a line to hello@henrykbrandingco.com.

I am passionately optimistic as I embark on this next chapter in my life and humbly acknowledge that I will always be a student of my craft, maintaining my curiosity, thoughtfulness, and appetite to learn. I look forward to sharing Henryk Branding Co. with you and the wonderful people I am lucky to call my clients.

Welcome to Henryk Branding Co.

Oh, and if you’re curious about where I got the name “Henryk” from, it was my grandfather’s name. He was a great man, a talented architect, and a creative force in his time. You can visit the OUR STORY page to learn more about our founding name, our principles, and our beliefs.