Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.
This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.
We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.
Henryk Branding Co. Founder, Carina Ludgate, had the opportunity to sit down with Eric Cheng, Owner of 12 Creative Co. to talk brand. Watch the full interview…
When most people think of a company’s “brand” their minds immediately shift to the visual identity of a company — logos, colours, fonts — all the visual elements one might associate with a company. Branding is actually so much more than a well-crafted logo, color scheme, or typeface.