In the midst of the burgeoning cannabis industry and as Canada approached legalization last year, we had the opportunity to collaborate on building a brand for a craft cannabis company based in Edmonton, Alberta.
It’s a common term used in brand and marketing circles and on the surface most in-tune businesses understand that differentiation is needed to stand out from the competition. But today, differentiation is a bit more distinct than perhaps in years past.
Last year we put out this list and received such positive feedback we just had to do it again! Without further adieu, and in no particular order, here are 8 Alberta-based brands we think are killing it right now:
Once again we’ve curated a list of awesome brand-related conferences happening around the world in 2019.
In our ever-changing industry, we find the professional development and networking opportunities found at many of these events to be invaluable tools for building a successful business and brand — we hope you will too. Enjoy!
Wow. Where has 2018 gone?! It’s hard to believe that a year has nearly passed since I officially launched this company. It’s been one whirlwind of a year, but I couldn’t be more thankful for the incredible ride it’s been. In keeping with a common new year’s even tradition, I’m reflecting on the year that’s passed and the many things the company has to look forward to in 2019.
Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.
Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.
When most people think of a company’s “brand” their minds immediately shift to the visual identity of a company — logos, colours, fonts — all the visual elements one might associate with a company. Branding is actually so much more than a well-crafted logo, color scheme, or typeface.
As a branding professional, it’s essential to stay up-to-date with industry trends. A great way to do this is to attend conferences and summits that enhance your skills, help build your network, and provide quality learning opportunities. With so many branding and marketing conferences out there, it can be overwhelming to choose which ones to spend your money on.
To help you out, we’ve curated a list of 7 can’t-miss brand and marketing conferences happening in North America 2018.