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Posts tagged brand strategy

Client Case Study: Brand Build, Visual Identity, and Brand Strategy with Viridis Cannabis

In the midst of the burgeoning cannabis industry and as Canada approached legalization last year, we had the opportunity to collaborate on building a brand for a craft cannabis company based in Edmonton, Alberta.

Brand, Brand Strategy, CommunicationsCarina LudgateOctober 3, 2019Henryk Branding Co.brand build, branding, brand, brand story, branding company, brand purpose, brand strategy, visual identity, logo design, cannabis brandComment

Brand MVP — 7 Alberta-based Brands Who Are Killing It Right Now

Last year we put out this list and received such positive feedback we just had to do it again! Without further adieu, and in no particular order, here are 8 Alberta-based brands we think are killing it right now:

Brand, General, Brand StrategyCarina LudgateApril 24, 2019Henryk Branding Co.branding, brand mvp, brand, brand strategy, marketin, communications, brand story Comment

8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

Brand Strategy: A Blueprint For Your Brand

Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.

Brand, Brand StrategyCarina LudgateAugust 21, 2018Henryk Branding Co.branding edmonton, brand build, brand strategy, brand blueprint, brand, brand authenticity, brand promise, branding company, strategic brandingComment

Client Case Study: Brand Build, Visual Identity, and Brand Blueprint with Therapeutic Massage Kneads

Back in the spring we were fortunate to begin a Brand Build and Visual Identity refresh with a wonderful client in Calgary, AB. Lindsay, the founder and owner of Therapeutic Massage Kneads came to us looking to create something fresh for her successful 13-year-old brand.

Brand, Communications, Client Case StudyCarina LudgateJuly 30, 2018Henryk Cultivatedbranding company, brand building, branding calgary, YEG, YYC, brand strategy, communications, communicating brand, marketing strategy, strategic brandingComment

Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

Brand Citizenship, General, Brand Purpose, BrandCarina LudgateJuly 5, 2018Henryk Branding Co.branding 2018, brand citizenship, branding, brand build, branding company, brand strategy, brand promise, purpose-driven brands, corporate social responsibility, social impact, community investment Comment

Henryk Branding Co. Founder, Carina Ludgate on Episode 6 of 12TV — How to Create a Powerful Brand

Henryk Branding Co. Founder, Carina Ludgate, had the opportunity to sit down with Eric Cheng, Owner of 12 Creative Co. to talk brand. Watch the full interview…

Brand, Brand Video, GeneralCarina LudgateApril 23, 2018Henryk Branding Co.brand experience, branding, brand build, branding edmonton, brand, branding calgary, brand promise, branding 2018, brand strategy, brand purposeComment

Brand Defined: Why Brand Should Be Important To Every Business

When most people think of a company’s “brand” their minds immediately shift to the visual identity of a company — logos, colours, fonts — all the visual elements one might associate with a company. Branding is actually so much more than a well-crafted logo, color scheme, or typeface.

Brand, GeneralCarina LudgateMarch 6, 2018Henryk Branding Co.branding company, brand, branding, brand experience, brand build, brand strategy, strategic branding, brand building, business growth, calgary, edmonton, branding 2018, branding edmonton, branding calgaryComment

Culture and Brand — Takeaways from The Gathering 2018

Where brands and culture meet depends on who's presenting the topic, but unquestioningly I think we can all agree that consumers are demanding more from brands; consumers expect brands to take a stand. In 2017, the common theme at The Gathering, and among brand strategists in general, focused on brands with purpose, and yet the idea of brands and culture seems to take last year’s idea of a purpose-driven brand even deeper.

Branding ConferencesCarina LudgateMarch 1, 2018Henryk Branding Co.branding company, branding 2018 conferences, branding conferences, brand build, branding, branding 2018, Banff, The Gathering, Cult Gathering, communications, marketing, marketing 2018, marketing conferences, marketing strategy, brand strategyComment

6 Must-Attend Brand Conferences Happening in 2018

As a branding professional, it’s essential to stay up-to-date with industry trends. A great way to do this is to attend conferences and summits that enhance your skills, help build your network, and provide quality learning opportunities. With so many branding and marketing conferences out there, it can be overwhelming to choose which ones to spend your money on.

To help you out, we’ve curated a list of 7 can’t-miss brand and marketing conferences happening in North America 2018.

Branding ConferencesCarina LudgateFebruary 15, 2018Henryk Branding Co.branding, brand, branding conferences, branding 2018, branding 2018 conferences, communications, marketing, marketing conferences, marketing 2018, brand strategy, communications strategy, marketing strategy Comments

Welcome to Henryk Branding Co.

Welcome to Henryk Branding Co.

Today we're excited to officially launch our website, social media channels, and, most importantly, our brand.