It’s a common term used in brand and marketing circles and on the surface most in-tune businesses understand that differentiation is needed to stand out from the competition. But today, differentiation is a bit more distinct than perhaps in years past.
We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.
Where brands and culture meet depends on who's presenting the topic, but unquestioningly I think we can all agree that consumers are demanding more from brands; consumers expect brands to take a stand. In 2017, the common theme at The Gathering, and among brand strategists in general, focused on brands with purpose, and yet the idea of brands and culture seems to take last year’s idea of a purpose-driven brand even deeper.
As a branding professional, it’s essential to stay up-to-date with industry trends. A great way to do this is to attend conferences and summits that enhance your skills, help build your network, and provide quality learning opportunities. With so many branding and marketing conferences out there, it can be overwhelming to choose which ones to spend your money on.
To help you out, we’ve curated a list of 7 can’t-miss brand and marketing conferences happening in North America 2018.