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Posts tagged marketing

What Does Differentiation Mean For Brands In 2019?

It’s a common term used in brand and marketing circles and on the surface most in-tune businesses understand that differentiation is needed to stand out from the competition. But today, differentiation is a bit more distinct than perhaps in years past.

Brand, Brand Strategy, GeneralCarina LudgateJuly 30, 2019Henryk Branding Co.brand build, branding, brand, branding company, differentiation, Brand Differentiatioon, marketingComment

Communicating Your Brand

We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.

Brand, CommunicationsCarina LudgateJune 27, 2018Henryk Branding Co.branding company, branding 2018, branding, brand building, communications strategy, communication, communicating brand, comms, marketing, brand authenticity, brand experience

Culture and Brand — Takeaways from The Gathering 2018

Where brands and culture meet depends on who's presenting the topic, but unquestioningly I think we can all agree that consumers are demanding more from brands; consumers expect brands to take a stand. In 2017, the common theme at The Gathering, and among brand strategists in general, focused on brands with purpose, and yet the idea of brands and culture seems to take last year’s idea of a purpose-driven brand even deeper.

Branding ConferencesCarina LudgateMarch 1, 2018Henryk Branding Co.branding company, branding 2018 conferences, branding conferences, brand build, branding, branding 2018, Banff, The Gathering, Cult Gathering, communications, marketing, marketing 2018, marketing conferences, marketing strategy, brand strategyComment

6 Must-Attend Brand Conferences Happening in 2018

As a branding professional, it’s essential to stay up-to-date with industry trends. A great way to do this is to attend conferences and summits that enhance your skills, help build your network, and provide quality learning opportunities. With so many branding and marketing conferences out there, it can be overwhelming to choose which ones to spend your money on.

To help you out, we’ve curated a list of 7 can’t-miss brand and marketing conferences happening in North America 2018.

Branding ConferencesCarina LudgateFebruary 15, 2018Henryk Branding Co.branding, brand, branding conferences, branding 2018, branding 2018 conferences, communications, marketing, marketing conferences, marketing 2018, brand strategy, communications strategy, marketing strategy Comments

Welcome to Henryk Branding Co.

Welcome to Henryk Branding Co.

Today we're excited to officially launch our website, social media channels, and, most importantly, our brand.