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Posts tagged purpose-driven brands

Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

Brand Citizenship, General, Brand Purpose, BrandCarina LudgateJuly 5, 2018Henryk Branding Co.branding 2018, brand citizenship, branding, brand build, branding company, brand strategy, brand promise, purpose-driven brands, corporate social responsibility, social impact, community investment Comment

Brand MVP | 11 Alberta-based brands that are killing it right now

What makes a brand truly great? The truth is, a great brand isn’t defined by its profits or popularity. It’s defined by its values, what it communicates to the public, how it makes a customer feel, the community it creates, and so much more.

If you live in Alberta, this one’s for you. We all know there are a myriad of amazing local brands in our great province, but here are 11 that really stood out to us:

Brand, Brand Purpose, GeneralCarina LudgateApril 16, 2018Henryk Branding Co.branding, branding edmonton, edmonton, calgary, okotoks, red deer, lethbridge, alberta, local brands, purpose-driven brands, brand purpose, community building Comments

Brand Purpose | The Emotional Thread Connecting Your Brand to Your Consumers

It’s no secret that people are becoming more selective about the products and services they invest in. Instead of being motivated exclusively by price or product, consumers are choosing to invest in their social, environmental, and ethical values and are spending their money where their hearts are.

Brand Purpose, BrandCarina LudgateMarch 13, 2018Henryk Branding Co.branding edmonton, brand build, branding calgary, brand purpose, purpose-driven brands, communications, branding 2018Comment