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Posts in Brand Purpose

What Should Brands Be Doing During The COVID-19 Pandemic?

Over here at Henryk Branding Co., we’ve been quietly watching things unfold, and reflecting on what’s working and where there’s room for improvement.

Brand, Brand Build, Brand Purpose, Brand Strategy, Communications, GeneralCarina LudgateMay 13, 2020Henryk Branding Co.branding, brand, covid19, communications strategy, marketing strategy, brand building, brand purpose, brand experienceComment

Re-thinking Your Brand Communication in 2020

A new year gives us a time to reflect, revise, and strategize the way forward. We believe this is a great time to review all aspects of your brand, including the way you’re communicating with your audience.

Brand Strategy, Brand, Brand Build, Brand PurposeCarina LudgateJanuary 1, 2020Henryk Branding Co.branding company, brand build, branding, brand purpose, brand marketing, brandComment

7 Branding Conferences You Won’t Want to Miss This Year

Once again we’ve curated a list of awesome brand-related conferences happening around the world in 2019.

In our ever-changing industry, we find the professional development and networking opportunities found at many of these events to be invaluable tools for building a successful business and brand — we hope you will too. Enjoy!

Branding Conferences, Brand, Brand Purpose, Brand Strategy, CommunicationsCarina LudgateFebruary 11, 2019Henryk Branding Co.brand build, branding, branding 2019 conferences, brand, branding company, brand purpose, marketing strategy, marketing conferences, communications strategy, communications, communicating brandComment

8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

Brand Citizenship, General, Brand Purpose, BrandCarina LudgateJuly 5, 2018Henryk Branding Co.branding 2018, brand citizenship, branding, brand build, branding company, brand strategy, brand promise, purpose-driven brands, corporate social responsibility, social impact, community investment Comment

Brand MVP | 11 Alberta-based brands that are killing it right now

What makes a brand truly great? The truth is, a great brand isn’t defined by its profits or popularity. It’s defined by its values, what it communicates to the public, how it makes a customer feel, the community it creates, and so much more.

If you live in Alberta, this one’s for you. We all know there are a myriad of amazing local brands in our great province, but here are 11 that really stood out to us:

Brand, Brand Purpose, GeneralCarina LudgateApril 16, 2018Henryk Branding Co.branding, branding edmonton, edmonton, calgary, okotoks, red deer, lethbridge, alberta, local brands, purpose-driven brands, brand purpose, community building Comments

GUEST POST: Promise and Purpose — How Brands Can and Should Deliver Community Investment

This week we’re excited to bring you a guest blog post by Rebecca Smillie, a Community Investment Strategist from Edmonton, Alberta. We’ve been fortunate to work with Rebecca in a number of capacities over the past few years, and each time we’ve been impressed by her knowledge, professionalism, and drive to help companies excel at investing in their communities.

Brand Purpose, Brand, Guest PostCarina LudgateMarch 27, 2018Henryk Branding Co.brand build, brand purpose, brand promise, community investment, corporate social responsibility Comment

Brand Purpose | The Emotional Thread Connecting Your Brand to Your Consumers

It’s no secret that people are becoming more selective about the products and services they invest in. Instead of being motivated exclusively by price or product, consumers are choosing to invest in their social, environmental, and ethical values and are spending their money where their hearts are.

Brand Purpose, BrandCarina LudgateMarch 13, 2018Henryk Branding Co.branding edmonton, brand build, branding calgary, brand purpose, purpose-driven brands, communications, branding 2018Comment