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Posts in Brand

What Should Brands Be Doing During The COVID-19 Pandemic?

Over here at Henryk Branding Co., we’ve been quietly watching things unfold, and reflecting on what’s working and where there’s room for improvement.

Brand, Brand Build, Brand Purpose, Brand Strategy, Communications, GeneralCarina LudgateMay 13, 2020Henryk Branding Co.branding, brand, covid19, communications strategy, marketing strategy, brand building, brand purpose, brand experienceComment

Re-thinking Your Brand Communication in 2020

A new year gives us a time to reflect, revise, and strategize the way forward. We believe this is a great time to review all aspects of your brand, including the way you’re communicating with your audience.

Brand Strategy, Brand, Brand Build, Brand PurposeCarina LudgateJanuary 1, 2020Henryk Branding Co.branding company, brand build, branding, brand purpose, brand marketing, brandComment

Client Case Study: Brand Build, Visual Identity, and Brand Strategy with Viridis Cannabis

In the midst of the burgeoning cannabis industry and as Canada approached legalization last year, we had the opportunity to collaborate on building a brand for a craft cannabis company based in Edmonton, Alberta.

Brand, Brand Strategy, CommunicationsCarina LudgateOctober 3, 2019Henryk Branding Co.brand build, branding, brand, brand story, branding company, brand purpose, brand strategy, visual identity, logo design, cannabis brandComment

What Does Differentiation Mean For Brands In 2019?

It’s a common term used in brand and marketing circles and on the surface most in-tune businesses understand that differentiation is needed to stand out from the competition. But today, differentiation is a bit more distinct than perhaps in years past.

Brand, Brand Strategy, GeneralCarina LudgateJuly 30, 2019Henryk Branding Co.brand build, branding, brand, branding company, differentiation, Brand Differentiatioon, marketingComment

Brand MVP — 7 Alberta-based Brands Who Are Killing It Right Now

Last year we put out this list and received such positive feedback we just had to do it again! Without further adieu, and in no particular order, here are 8 Alberta-based brands we think are killing it right now:

Brand, General, Brand StrategyCarina LudgateApril 24, 2019Henryk Branding Co.branding, brand mvp, brand, brand strategy, marketin, communications, brand story Comment

7 Branding Conferences You Won’t Want to Miss This Year

Once again we’ve curated a list of awesome brand-related conferences happening around the world in 2019.

In our ever-changing industry, we find the professional development and networking opportunities found at many of these events to be invaluable tools for building a successful business and brand — we hope you will too. Enjoy!

Branding Conferences, Brand, Brand Purpose, Brand Strategy, CommunicationsCarina LudgateFebruary 11, 2019Henryk Branding Co.brand build, branding, branding 2019 conferences, brand, branding company, brand purpose, marketing strategy, marketing conferences, communications strategy, communications, communicating brandComment

Henryk Branding Co. — Our Year In Review

Wow. Where has 2018 gone?! It’s hard to believe that a year has nearly passed since I officially launched this company. It’s been one whirlwind of a year, but I couldn’t be more thankful for the incredible ride it’s been. In keeping with a common new year’s even tradition, I’m reflecting on the year that’s passed and the many things the company has to look forward to in 2019.

Brand, General, Year In ReviewCarina LudgateDecember 31, 2018Henryk Branding Co.branding company, branding, brand build, brand, new year, year in review, branding edmonton, branding calgary, business, entrepreneurship, business growth, successful business, 2018Comment

8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

Brand Strategy: A Blueprint For Your Brand

Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.

Brand, Brand StrategyCarina LudgateAugust 21, 2018Henryk Branding Co.branding edmonton, brand build, brand strategy, brand blueprint, brand, brand authenticity, brand promise, branding company, strategic brandingComment

Client Case Study: Brand Build, Visual Identity, and Brand Blueprint with Therapeutic Massage Kneads

Back in the spring we were fortunate to begin a Brand Build and Visual Identity refresh with a wonderful client in Calgary, AB. Lindsay, the founder and owner of Therapeutic Massage Kneads came to us looking to create something fresh for her successful 13-year-old brand.

Brand, Communications, Client Case StudyCarina LudgateJuly 30, 2018Henryk Cultivatedbranding company, brand building, branding calgary, YEG, YYC, brand strategy, communications, communicating brand, marketing strategy, strategic brandingComment

Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

Brand Citizenship, General, Brand Purpose, BrandCarina LudgateJuly 5, 2018Henryk Branding Co.branding 2018, brand citizenship, branding, brand build, branding company, brand strategy, brand promise, purpose-driven brands, corporate social responsibility, social impact, community investmentComment

Communicating Your Brand

We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.

Brand, CommunicationsCarina LudgateJune 27, 2018Henryk Branding Co.branding company, branding 2018, branding, brand building, communications strategy, communication, communicating brand, comms, marketing, brand authenticity, brand experience

Henryk Branding Co. Founder, Carina Ludgate on Episode 6 of 12TV — How to Create a Powerful Brand

Henryk Branding Co. Founder, Carina Ludgate, had the opportunity to sit down with Eric Cheng, Owner of 12 Creative Co. to talk brand. Watch the full interview…

Brand, Brand Video, GeneralCarina LudgateApril 23, 2018Henryk Branding Co.brand experience, branding, brand build, branding edmonton, brand, branding calgary, brand promise, branding 2018, brand strategy, brand purposeComment

Brand MVP | 11 Alberta-based brands that are killing it right now

What makes a brand truly great? The truth is, a great brand isn’t defined by its profits or popularity. It’s defined by its values, what it communicates to the public, how it makes a customer feel, the community it creates, and so much more.

If you live in Alberta, this one’s for you. We all know there are a myriad of amazing local brands in our great province, but here are 11 that really stood out to us:

Brand, Brand Purpose, GeneralCarina LudgateApril 16, 2018Henryk Branding Co.branding, branding edmonton, edmonton, calgary, okotoks, red deer, lethbridge, alberta, local brands, purpose-driven brands, brand purpose, community building Comments

GUEST POST: Promise and Purpose — How Brands Can and Should Deliver Community Investment

This week we’re excited to bring you a guest blog post by Rebecca Smillie, a Community Investment Strategist from Edmonton, Alberta. We’ve been fortunate to work with Rebecca in a number of capacities over the past few years, and each time we’ve been impressed by her knowledge, professionalism, and drive to help companies excel at investing in their communities.

Brand Purpose, Brand, Guest PostCarina LudgateMarch 27, 2018Henryk Branding Co.brand build, brand purpose, brand promise, community investment, corporate social responsibility Comment

Brand Purpose | The Emotional Thread Connecting Your Brand to Your Consumers

It’s no secret that people are becoming more selective about the products and services they invest in. Instead of being motivated exclusively by price or product, consumers are choosing to invest in their social, environmental, and ethical values and are spending their money where their hearts are.

Brand Purpose, BrandCarina LudgateMarch 13, 2018Henryk Branding Co.branding edmonton, brand build, branding calgary, brand purpose, purpose-driven brands, communications, branding 2018Comment

Brand Defined: Why Brand Should Be Important To Every Business

When most people think of a company’s “brand” their minds immediately shift to the visual identity of a company — logos, colours, fonts — all the visual elements one might associate with a company. Branding is actually so much more than a well-crafted logo, color scheme, or typeface.

Brand, GeneralCarina LudgateMarch 6, 2018Henryk Branding Co.branding company, brand, branding, brand experience, brand build, brand strategy, strategic branding, brand building, business growth, calgary, edmonton, branding 2018, branding edmonton, branding calgaryComment