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Posts tagged brand promise

8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

Brand Strategy: A Blueprint For Your Brand

Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.

Brand, Brand StrategyCarina LudgateAugust 21, 2018Henryk Branding Co.branding edmonton, brand build, brand strategy, brand blueprint, brand, brand authenticity, brand promise, branding company, strategic brandingComment

Brand Citizenship: Bringing Companies Closer to Customers and Causes

Customers, like companies, aren’t static. Every so often they undergo huge changes. Gone are the days of erratic buying and mindless spending. Customers have evolved; they think carefully not only about their purchases, but who they’re purchasing from.

Brand Citizenship, General, Brand Purpose, BrandCarina LudgateJuly 5, 2018Henryk Branding Co.branding 2018, brand citizenship, branding, brand build, branding company, brand strategy, brand promise, purpose-driven brands, corporate social responsibility, social impact, community investment Comment

Henryk Branding Co. Founder, Carina Ludgate on Episode 6 of 12TV — How to Create a Powerful Brand

Henryk Branding Co. Founder, Carina Ludgate, had the opportunity to sit down with Eric Cheng, Owner of 12 Creative Co. to talk brand. Watch the full interview…

Brand, Brand Video, GeneralCarina LudgateApril 23, 2018Henryk Branding Co.brand experience, branding, brand build, branding edmonton, brand, branding calgary, brand promise, branding 2018, brand strategy, brand purposeComment

GUEST POST: Promise and Purpose — How Brands Can and Should Deliver Community Investment

This week we’re excited to bring you a guest blog post by Rebecca Smillie, a Community Investment Strategist from Edmonton, Alberta. We’ve been fortunate to work with Rebecca in a number of capacities over the past few years, and each time we’ve been impressed by her knowledge, professionalism, and drive to help companies excel at investing in their communities.

Brand Purpose, Brand, Guest PostCarina LudgateMarch 27, 2018Henryk Branding Co.brand build, brand purpose, brand promise, community investment, corporate social responsibility Comment