Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.
Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.
We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.