Posts tagged brand authenticity
8 Simple Questions Every Business Should Answer When Building Their Brand
8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

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Brand, Brand Purpose, Brand Strategy, Communications, GeneralCarina LudgateHenryk Branding Co.branding calgary, branding, branding edmonton, brand authenticity, brand experience, brand, brand purpose, brand promise, brand strategy, brand building, branding 2018, brand build, branding company, building your own brand Comment
10 Common Misconceptions about Branding
10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

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Brand, Brand Strategy, Communications, GeneralCarina LudgateHenryk Branding Co.branding edmonton, branding calgary, branding, brand, brand experience, brand authenticity, brand purpose, brand promise, brand building, brand strategy, branding company, brand build, branding 2018Comment
Brand Strategy: A Blueprint For Your Brand
Brand Strategy: A Blueprint For Your Brand

Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.

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Brand, Brand StrategyCarina LudgateHenryk Branding Co.branding edmonton, brand build, brand strategy, brand blueprint, brand, brand authenticity, brand promise, branding company, strategic brandingComment
Communicating Your Brand
Communicating Your Brand

We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.

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Brand, CommunicationsCarina LudgateHenryk Branding Co.branding company, branding 2018, branding, brand building, communications strategy, communication, communicating brand, comms, marketing, brand authenticity, brand experience