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Posts in Brand Strategy

What Should Brands Be Doing During The COVID-19 Pandemic?

Over here at Henryk Branding Co., we’ve been quietly watching things unfold, and reflecting on what’s working and where there’s room for improvement.

Brand, Brand Build, Brand Purpose, Brand Strategy, Communications, GeneralCarina LudgateMay 13, 2020Henryk Branding Co.branding, brand, covid19, communications strategy, marketing strategy, brand building, brand purpose, brand experienceComment

Re-thinking Your Brand Communication in 2020

A new year gives us a time to reflect, revise, and strategize the way forward. We believe this is a great time to review all aspects of your brand, including the way you’re communicating with your audience.

Brand Strategy, Brand, Brand Build, Brand PurposeCarina LudgateJanuary 1, 2020Henryk Branding Co.branding company, brand build, branding, brand purpose, brand marketing, brandComment

Client Case Study: Brand Build, Visual Identity, and Brand Strategy with Viridis Cannabis

In the midst of the burgeoning cannabis industry and as Canada approached legalization last year, we had the opportunity to collaborate on building a brand for a craft cannabis company based in Edmonton, Alberta.

Brand, Brand Strategy, CommunicationsCarina LudgateOctober 3, 2019Henryk Branding Co.brand build, branding, brand, brand story, branding company, brand purpose, brand strategy, visual identity, logo design, cannabis brandComment

What Does Differentiation Mean For Brands In 2019?

It’s a common term used in brand and marketing circles and on the surface most in-tune businesses understand that differentiation is needed to stand out from the competition. But today, differentiation is a bit more distinct than perhaps in years past.

Brand, Brand Strategy, GeneralCarina LudgateJuly 30, 2019Henryk Branding Co.brand build, branding, brand, branding company, differentiation, Brand Differentiatioon, marketingComment

Brand MVP — 7 Alberta-based Brands Who Are Killing It Right Now

Last year we put out this list and received such positive feedback we just had to do it again! Without further adieu, and in no particular order, here are 8 Alberta-based brands we think are killing it right now:

Brand, General, Brand StrategyCarina LudgateApril 24, 2019Henryk Branding Co.branding, brand mvp, brand, brand strategy, marketin, communications, brand story Comment

7 Branding Conferences You Won’t Want to Miss This Year

Once again we’ve curated a list of awesome brand-related conferences happening around the world in 2019.

In our ever-changing industry, we find the professional development and networking opportunities found at many of these events to be invaluable tools for building a successful business and brand — we hope you will too. Enjoy!

Branding Conferences, Brand, Brand Purpose, Brand Strategy, CommunicationsCarina LudgateFebruary 11, 2019Henryk Branding Co.brand build, branding, branding 2019 conferences, brand, branding company, brand purpose, marketing strategy, marketing conferences, communications strategy, communications, communicating brandComment

8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

Brand Strategy: A Blueprint For Your Brand

Have you ever looked at a company and thought to yourself, "they seem cohesive, put together, well-branded, and professional"? That’s probably because they employ a clear brand strategy — a tactic used in all sorts of different industries to differentiate businesses and build a loyal customer base.

Brand, Brand StrategyCarina LudgateAugust 21, 2018Henryk Branding Co.branding edmonton, brand build, brand strategy, brand blueprint, brand, brand authenticity, brand promise, branding company, strategic brandingComment