Posts in Communications
Client Case Study: Brand Build, Visual Identity, and Brand Strategy with Viridis Cannabis

In the midst of the burgeoning cannabis industry and as Canada approached legalization last year, we had the opportunity to collaborate on building a brand for a craft cannabis company based in Edmonton, Alberta.

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7 Branding Conferences You Won’t Want to Miss This Year

Once again we’ve curated a list of awesome brand-related conferences happening around the world in 2019.

In our ever-changing industry, we find the professional development and networking opportunities found at many of these events to be invaluable tools for building a successful business and brand — we hope you will too. Enjoy!

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8 Simple Questions Every Business Should Answer When Building Their Brand

Building a brand is an extensive process that doesn’t happen over night, and should involve a thorough, self-reflective deep-dive with an objective third-party. To get you started, we’ve curated a list of eight key questions to ask yourself (or have someone ask you) to kick-off your brand building process.

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10 Common Misconceptions about Branding

This week, we thought we’d take you through some of the most common misconceptions about the strategic business initiative that is brand, and help fill in some of the potential gaps along the way.

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Client Case Study: Brand Build, Visual Identity, and Brand Blueprint with Therapeutic Massage Kneads

Back in the spring we were fortunate to begin a Brand Build and Visual Identity refresh with a wonderful client in Calgary, AB. Lindsay, the founder and owner of Therapeutic Massage Kneads came to us looking to create something fresh for her successful 13-year-old brand.

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Communicating Your Brand

We now live in a digital age where we are able to get minute-to-minute updates on everything from current events, to crises and disasters, to celebrity mishaps and public blunders. This is one very important reason for needed a strong, cohesive, and consistent brand.

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